The purpose of this paper is to present a new marketing mix based on MBA students’
attitudes and opinions towards the marketing initiatives of business schools in South Africa. The
post-graduate business education market is, and increasingly, getting more aggressive in their efforts to attract students on to their flagship degree, theMBA.
Penelitian tentang perilaku pelanggan toko moderen untuk melihat pengaruh langsung
antara ekspektasi pelanggan, aplikasi bauran pemasaran eceran, terhadap loyalitas pelanggan di
Surabaya. Selain itu melihat pengaruh tidak langsung dengan kepuasan pelanggan sebagai variabel
intervening. 400 pelanggan Carrefour Surabaya diambil sebagai sampel, dan hasil penelitian
membuktikan bahwa terdapat pengaruh langsung secara negatip antara ekspektasi pelanggan terhadap loyalitas maupun kepuasan pelanggan, sedangkan aplikasi bauran pemasaran eceran berpengaruh positif.
ROI-centric marketing management and marketing accountability
is critical for organizations today.In a challenging marketing
and retail environment with an ever-increasing focus on the
consumer,companies need to measure the return on all their
marketing investments in order to achieve their business
objectives.
The "Marketing Mix" is a term used to describe the combination of tactic use by a business to achive its objective by marketing its product or service effectively to a particular target customer group.
Competition in the Indonesian banking industry has been fierce since the government introduced its deregulation package in the banking sector in October 1988.
This paper aims to present a branding framework for designing successful destination strategies.
This exploratory study seeks to determine key factors that affect the strategic branding of destinations.
Konsep kepuasan konsumen merupakan hasil dari keberhasilan penyedia produk memenuhi
harapan konsumen dan secara definitif mempengaruhi perubahan sikap, pembelian ulang dan
loyalitas.
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